As far as fully blown fashion shows go, we had a very short timescale to get this show up and running and we used every second we had. It involved, among other things, lots of pavement pounding to find retailers who were prepared to give it a shot and afterwards finding outfits that could wow on the catwalk. With these kinds of events, you’re never really sure how they’ll pan out. You can put a ton of energy and enthusiasm into it, sweat blood and tears and sacrifice your soul, but if the atmosphere isn’t there it ain’t worth nothin’!
So, once everything had finally come together it was with eager trepidation (I know…oxymoron) that we opened the door to the event… and what a reception we had! Passersby had already texted me during the minutes immediately before we opened the doors saying that the atmosphere in the queue was already buzzing. Something had worked which, to be perfectly frank with you, was a bloody relief! Part one of our plan had come together. Now all we had to do was deliver…
It started well with canapes and fizz supplied and served by The Giggling Spring. What a perfect opportunity to chat with old and new friends alike.
We had a terrific team of people involved. Having had real issues with model availability, we had a core number of girls who stepped up at the very last minute just 3 days before the event. They didn’t disappoint. Barbara Easton’s two experienced models Olga and Jenny were fabulous and I must say that, lack of experience aside, our rookie volunteers Emily, Becky, Rachael, Kirsti, Freddie, Sophie and Beth were amazing, shedding their nerves and owning the catwalk like the best of them.
But we can’t possibly forget the terrific contribution from the back room girls. With Jen and her gang at M&Co on hair, make-up and dressing the models, alongside the wonderfully experienced Dolly (on hair) from the Retreat in Denmark Street, and volunteers from Doll’s house Boutique, Borrowed Blue and Lace, Barbara Easton, Louise Woods (and Mum!) and Georgina and her troop at Antique Rose, we had the best team possible making this event work. It was a testament to what can happen when you work together.
What really made it shine was Patrick and Stan’s amazing set-up with
professional lighting, a superb sound system and chairs that could have been arranged by the Queen’s footmen had I not known better. The event was then photographically captured in all it’s hectic glory by Tim Davis and Sue Phelps who did a fantastic job at dodging chairs, hair rollers and flying fascinators.
We learnt much from the process. With such a short timetable we were bound to miss the mark occasionally. However, we believed that it was crucial that we do something now and not let it wait for next season. When this happens again, and it will, we will have an improved plan in place to make the event even better.
So if you want something to look forward to in October, watch this space!